In business Social Media is only as good as the tools you utilize to help make you more efficient. There are many tools out there that help you cross post, organize and upload pictures, track analytics, shorten URLS, group RSS feeds, and more. When you have a good amount of tools in your Social Media toolbox it can help you manage content across sites and bring important information to your attention.
A good way to help you stay aware of what is being said about you or your company is to use the Social Media tool Mention. “Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else (http://www.socialmediaexaminer.com/social-media-tools-used-by-pros-today/)”. Mention uses a clean and organized dashboard to help you view the content that is posted about you or your company online. The site is also simple to use and easy to customize. An example of what a Mention page looks like is below:
Another tool any smart small business owner or marketer would have in their toolbox is Compfight. If you blog regularly or wish to update your website you can use Compfight to search Flickr (another wonderful Social Media tool!) for professional images. Why does this matter? Photographers or even camera equipment can be a big investment. For companies or individuals hoping to add quality content to their site they can use Compfight for free! All you have to do is give credit to the photographer who posted the image.
The list of worthwhile Social Media tools is pretty long. However, the tool I will leave you with is Hootsuite. In the past Hootsuite was a tool used to manage posts across multiple platforms. They had basic analytics tools which were just enhanced with the purchase of UberVU. Although I do not personally believe you should schedule out all of your posts – it takes away from the social aspect of Social Media – however, it is smart to have some sort of tool to help you manage content.