The non-profit industry is a challenging industry to work in. There is a lot of work and few resources. Social media is becoming a great tool for non-profit organizations because most platforms are free or inexpensive. The video above, 19 ways non-profits can use social media to connect with donors, explains how non-profits can use social media to connect with donors. Donors drive most of the funding for the company that I work in as well as for the majority of non-profits. Therefore, it is important to do all that you canto cultivate your relationships with donors. According to 19 ways non-profits can use social media to connect with donors non-profits cite the following reasons for not utilizing social media tools:
- Don’t know how to use the technology
- Don’t know what kind of content to create
- Don’t have the time
- Don’t have the money
This is a problem because it is becoming more common for donors and volunteers alike to prefer to be contacted via social media rather than other outlets like telephone and email. Additionally, social media is an inexpensive way to create and grow relationships with donors, volunteers, and other people who want to interact with the organization.
To be more effective non-profits should start to use social media like Facebook, Twitter, YouTube, and Instagram, etc. to connect with their donors. To solve the “don’t know how” problem many sites have extensive help sections. For instance, YouTube has a help section that helps users learn how to:
- Create videos
- Embed private videos
- Set location
- Write a description.
Additionally, non-profits can Google, “How to use [insert a social media site here]” to learn how to use sites like Twitter, Facebook, Instagram, etc.
Another tool non-profits can use is content. Non-profits can create content like stories and thank you messages to volunteers and donors. Non-profits can post these stories on various sites to get their message across.
If time is an issue non-profits can use tools like Posterous, SocialOomph, AWeber, and Tube Mogul. All of these sites save time for users in various ways. For instance, Posterous is a free tool that helps you post to many sites with one click. Also, SocialOomph will help you schedule posts to auto-generate as needed. In addition, AWeber is a autoresponder service that can be used to mass message followers to create engagement. Lastly, Tube Mogul lets you upload videos and share them with multiple video sites with one click. All of these tools can help a busy non-profit save time.
When you realize the amount of tools out there to help establish a presence on social media your “don’t knows” do not seem as significant!