In my last post “No Time, No Money, No Idea?” I talked about how Non-Profits need to utilize social media tools to connect with donors and other advocates such as volunteers. Although traditional social media sites such as Facebook and Twitter, which were originally accessed mainly through a computer, are great tools Non-Profits also have to look into Mobile Technology.
It is clear that many people are using their phones to access the web more often than their computers. For the most part I only use my computer for work and school. Just look at any website you access online – chances are they have a mobile application attached to it.
There are many mobile applications out there that people can use to donate to non-profits or to find out about volunteer opportunities. One of these applications is called “I Can Go Without”. Below is a wonderful video from their website that shows you the concept behind the app:
You exchange your perceived wants for someone else’s real needs. Non-profits can use this kind of mobile technology to raise awareness of their non-profits. Icangowithout.com is a great idea because it is taking what makes social media so popular, engagement, and making it a requirement of the app.
Currently the Non-Profit that I work for does not use mobile technology for development. This is definitely an area that we could invest in. Most of our advocacy work is done by teens and young adults in college. They would be a great vehicle to get technology like this out to the public and help raise awareness and much needed money for the organization.