This week I am going to write about the risk that comes along with putting your brand on social media. I happen to work in an industry where we have to be extremely careful with our social media. I work for a non-profit that many people disagree with. There are opposition groups that are constantly trying to figure out who works for the company and then use this information to send materials opposing the company’s mission and vision. In the past groups have used these tactics to send materials directly to employe’s houses. In addition, they have used social media to find employees and then post their personal information on websites to get more people to go after the employees.
Personally, I believe everyone has a right to their own beliefs and opinions, but I do not think that gives anyone the right to attack another person for their beliefs in any way shape or form. However we do not live in a perfect world so it is best to be cognizant of putting your brand on social media.
My company is very active on Twitter and Facebook. Although we have a lot of opposition groups there is even more people out there who fully support our mission and vision and they like to interact with us as much as possible. We are fortunate enough to have the support and attention of many teens and college students. This keeps our brand very active on social media sites.
In order to keep employees and supporters safe we ask that any incident that seems suspicious be reported back to the organization. That way we can look for trends and gauge the seriousness of the comments. For the most part not much happens that is alarming and people feel safe to engage with us on social media.